Get to know 31 Digital Marketing facts that you never knew in 5 minutes

By Anonymous -

Talking about digital marketing, our mind definitely pop out several options like Facebook marketing, Google AdWords, content marketing and blogs and so on. In other words, we are all familiar with it. Not only does it create humongous revenue for online advertisers but also makes things globalize and allow people from the other side of the world get to know a product from different countries. This is why marketers are willing to spend $580 billion on online advertising (source: Emarketers, 2017). No further ado, let the facts and statistics below do the speaking.

  • Marketers have spent more money on advertising in online platforms than traditional platforms and it is estimated to reach $750 Billion by 2021. (source: emarketers, 2017)
  • Advertise on mobile has dominated among other online advertising platforms
  • Consumers are four times more likely to watch video ads rather than reading text ads as it is way more vivid when marketers try to convey their message.
  • Brands that haven't been advertised on online platforms are surely falling behind than those that have. It is easier to get exposed when publishing online
  • Research shows that personalization (effectively and efficiently meets customer's needs, which is digital marketing top-of-mind) is no longer optional as it is a must in today's cross-device marketing
  • According to Accenture, almost half of the consumers believe that retailers can do better if they integrate in-store, online and mobile shopping channel

     Email marketing
    • Email users worldwide are expected to rise to 2.9 billion users by 2019 (source: statista 2016)
    • Average ROI of email marketing is $38 for every &1 spent (DMA National Client Email Report 2015)
    • Email is the third most influential source of information which behind specific industry thought leader and colleague recommendations (WordStream 2018)
    • According to WordStream (2018), 86% of business professionals prefer using email when communicating for business purposes


Business blogging and content marketing
  • Companies get 5 times the traffic when blogging more than 15 times per month (source: mySMN, 2018)
  • B2B companies with blogging get more leads than those companies that don't (source: Impactbnd, 2018)
  • B2B blogs lead to high SEO benefit and organic search attract high-quality leads (source: Impactbnd, 2018)
  • 43% of people admit skimming blog posts (HubSpot, 2016)
  • 82% of B2B marketers apply the use of content marketing in their larger marketing programs (Riverbed Marketing, 2018)
  • 53% of marketers say blogging is their top content marketing priority (HubSpot, 2016)
  • 66% of marketers reported using blogs in their social media content (Social Media Examiner)
  • Blog articles with images get 94% more views (Jeffbullas.com)

Mobile advertising
  • In 2018, more than 50% of all worldwide online traffic was generated through mobile phones (Statista, 2018)
  • More than 65% of the mobile users are more likely to purchase online with mobile sites (BrightEdge, 2017)
  • More than 40% of online transaction is down through mobile (Google 2017)
  • According to BrightEdge 2017, more than 50% of customers use mobile devices to discover new brands.
  • People spend approximately 70% of their time surfing online through mobile devices. (Comscore, 2017)
  • 87% of Facebook advertising revenue comes from mobile (AdWeek)

Social media 
  • According to Quintly, the engagement on Facebook videos are 109% higher than on YouTube videos
  • Compared to Twitter, Pinterest, and Facebook, Instagram drives the most engagement per post. (Ignitevisibility)
  • Tweets with images are 150% more likely to get retweets than only text tweets. (Ignitevisibility)
  • 94% of B2B companies rely on LinkedIn for content marketing and distribution. (Ignitevisibility)
  • Six-second bumper ads increase 70% in brand awareness and increase 90% in ad recall. (Rainpos)
  • Almost 70% of Snapchat users are female
  • More than 20,000 photos are shared every second on Snapchat. (omnicoreagency)

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