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Showing posts from March, 2018

The winner behind the sale of Uber to Grab in Southeast Asia

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Grab has started to dominate the ride-hailing industry across Southeast Asia. Uber Technology Inc., once the major ride-hailing company, has announced to sell its operations in Southeast Asia to Grab as to withdraw from the war of fierce local rival. It is just part of the reasons that Uber wished to withdraw the operations from Southeast Asia; the main reason is that Uber is changing their plan and emphasize their operations towards its core market. 

The relationships between Softbank and Uber In the late last year, 2017, Uber announced that Softbank would be their long-anticipated investor. After a month of formalities, Softbank successfully became part of Uber and took up to 2 chairs in the Board of Uber and stood 14% of stakes. Softbank plays a consolidating role that to help Uber in maximizing their profit. In order to maximize their profit, Softbank held Uber to re-think the operations in Southeast Asia, thus, eventually, Uber agreed to sell its operations and took up to 27.5% of …

B2B advertising, Facebook ads or LinkedIn ads that stands out?

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Recently, Facebook is undergoing the scandal regarding to the leak of users' personal information and the founder of Facebook, Mark Zuckerberg, broke his silence five days after the scandal. He admitted the scandal and states that "it is a breach of trust between Facebook and people who share their data with us and expect us to protect it". However, today, we are not going to discuss this issue. What we are looking into today is that is Facebook still the best platform for B2B advertising, or LinkedIn worth it all?

As we know, Facebook is the leader of social media, it is no doubt that the number of users is huge. With thousands of millions of active users, certainly, marketers are much easier to target to a large portion of the audience. On the other hand, with the emphasis on the professional base platform, LinkedIn, marketers are cool to target straight to the right market. Either Facebook or LinkedIn, both has its own benefits and advantages. But which will win in the…

No blogs for today! But thank you.

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Today, we have reached another milestone. Since AdsHelper is founded, we have been receiving quite a lot of compliments on our work. Even we pushed AdsHelper to the world-class tech conference, Web Summit.
However, this did not satisfy our greed and what satisfies our team is that being recognized by @Cat Penang. We proud to announce that our work and our story are featured in their blog post. Detail about our story is here.
We have nowhere to express our gratitude but to share this with our community. Once again, thank you @Cat Penang for the recognition. We truly appreciate it and hope that we could have an opportunity to collaborate in the near future.
And yes! Guys, remember to check @Cat Penang out about their work.

6 Reasons why Facebook ads is better than Google AdWords

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When it comes to online advertising, what has come into your mind? Facebook and Google definitely. Facebook and Google, which one is better, this topic has been controversy since the emergence of both. Some says using Google can push CPC to its fullest, while others say Facebook has the largest amount of audience. However, in today’s topic, instead of comparing both of them, we are going to show how good is Facebook ads better than Google AdWords.
I.)Cost efficiency Both Facebook ads and Google AdWords are using auction method for marketers or users to bid for their ad inventories. If a marketer or user utilize the platform wisely, the advertising cost can be relatively low. However, according to Wishpond, regardless CPC, CPM or CPA, Facebook win the bidding game as it offer a lower cost. With Google AdWords, it is using keywords style for targeting. Therefore, there is more competition for keywords due to higher usage, which resulted in higher prices.
II.)Visualize Let us quote in a say…

What has artificial intelligence influenced advertising?

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Time is changing and so is technology. Despite artificial intelligence is not fully developed, it has already influenced many industries. One of the biggest industries is advertising. You might be curious how AI affects the field of advertising. As we know, before publishing an ad campaign, there is a lot of preparation need to be taken into account. However, with the hands of artificial intelligence, it can help things to be more accurate and more in-depth. So, how does it exactly help in advertising? Let us see what we have here.
I.)Data analysis One of the things that advertisers need to consider about is data collection. After collecting data, analyzation need to be done and then come out with the best solution that fit the current situation. Advertising agencies have been tangled with analyzing data as they have to analyze huge amount of data and make sure there is no missing piece before proceed to whatever step that they take. Some advertising agencies even hire data analysts to …