Content Marketing: Long-content vs Short-content

Today, companies are spending times to write a quality content which is not quite relevant to the products or services that they sell but related to their industry.
As a matter of fact, they could just spend time on something that is actually adding value to their products and services. Why do they have to do that?
Before getting into "why", let us clarify what content marketing is. 

What is content marketing?

The simple definition of content marketing is that it is a strategic marketing that delivers valuable, relevant and consistent content to the customers in order to attract and retain the defined audience. (source: content marketing institute)

Often times, when we talk about content marketing, you may just say blogging, indeed, the easiest and the most popular way to do content marketing is blogging.

However, instead just blogging, there are several types of ways to create content, such as videos, podcasts, social media content or whatever media that have content. 

Back to the…

9 secretive Facebook marketing tips are discovered

There are a few of interviews have been asking the generation Z and 00s about how do they see the social media sites nowadays, which surprisingly bring out that some social media giants haven’t been in their list as they see it as an old machine. 
Well, I say, for businesses, an old machine is still a machine as long as it is suitable for the business, everything is good enough. 
Social media cannot be more popular in this era as a lot of things are done through social media such as making new friends, doing business, be famous on the live-streaming channel and so on. 
However, in some cases, people do realize that the number of the followers is not growing. 
It is not because of system failure but just simply that they do not know how to manage their social media account. 
Here are some tips that you can get away with it.

1.) Create a plan for your channels
Let's quote in a saying, if you fail to plan, then you plan to fail. 
This is so true that most people don't have their kind o…

Get to know 31 Digital Marketing facts that you never knew in 5 minutes

Talking about digital marketing, our mind definitely pop out several options like Facebook marketing, Google AdWords, content marketing and blogs and so on. In other words, we are all familiar with it. Not only does it create humongous revenue for online advertisers but also makes things globalize and allow people from the other side of the world get to know a product from different countries. This is why marketers are willing to spend $580 billion on online advertising (source: Emarketers, 2017). No further ado, let the facts and statistics below do the speaking.

Marketers have spent more money on advertising in online platforms than traditional platforms and it is estimated to reach $750 Billion by 2021. (source: emarketers, 2017)Advertise on mobile has dominated among other online advertising platformsConsumers are four times more likely to watch video ads rather than reading text ads as it is way more vivid when marketers try to convey their message.Brands that haven't been adv…

9 Social Trends in 2018; good to know what's happening

Since the emergence of the social media, it has been evolving year by year. New social media platforms keep emerging and every single platform has got their own unique selling point and probably become the new trend. In order to fulfill the users' needs and wants, the online platform giants, Facebook, Snapchat, Instagram, YouTube,, etc, have been updating their features. These features become the new trend such as live streaming (though it was long ago), filter, frame and so on. So, let's see what new trends we have got in 2018.

The rise of Augmented Reality (AR)

Six years ago, Google launched its Google glass and announced to bring AR to the next level, however, the outcome was not ideally good. But now, there are several companies re-enter into this AR ring and successfully come out with AR apps. Other than social media creating AR app, Apple has announced that they have installed AR chip into their latest product, iPhone 8 and iPhone X, in order to provide their customer extr…

Is Artificial Intelligence going to take over your job?

Can you imagine, one day, your job has been taken over by a machine, and what lives around you are robots; there will be no taxi drivers; local post office will be operated by robots; what left you in the bank is just a greeting from a machine. This is caused by the emergence of the artificial intelligence.

So what exactly artificial intelligence is?
Artificial intelligence (AI) is a program or a machine that helps in solving problems and completing tasks. It demonstrates at least some of the human intelligence such as planning, learning, reasoning, problem-solving, knowledge representation, perception, motion, and manipulation.

“Artificial intelligence will reach human levels by around 2029. Follow that out further to, say, 2045, we will have multiplied the intelligence, the human biological machine intelligence of our civilization a billion-fold.” Ray Kurzweil. However, in current stances, AI will not take over the world because a machine is still a machine, they are still incapable…

10 tips to boost your creativity

Before we get started, think about it, what is creative? How do you define creativity? The common definition of creativity is that turning imagination or original ideas into something that has never existed before. Well, in here, it is defined as a way of communication that is applied to convey or indicate a message differently; meanwhile, create audience resonance and reach the audience successfully in spite of the noise. So, how exactly do we improve our creativity? Here are some tips to be more creative.

1. Lateral thinking

This is the common way of getting a creative idea. Instead of one-way thinking, you will need to split the thinking into diverse way. Think from different perspective or direction and come up with different ideas eventually.

2. Imagination

Other than thinking, you have to have a small theatre inside your mind. Imagine everything; the possibilities may be your greatest ideas. Do not afraid to be fairy tales.

3. Play and pretend

After imagination, play and pretend the i…

The winner behind the sale of Uber to Grab in Southeast Asia

Grab has started to dominate the ride-hailing industry across Southeast Asia. Uber Technology Inc., once the major ride-hailing company, has announced to sell its operations in Southeast Asia to Grab as to withdraw from the war of fierce local rival. It is just part of the reasons that Uber wished to withdraw the operations from Southeast Asia; the main reason is that Uber is changing their plan and emphasize their operations towards its core market. 

The relationships between Softbank and Uber In the late last year, 2017, Uber announced that Softbank would be their long-anticipated investor. After a month of formalities, Softbank successfully became part of Uber and took up to 2 chairs in the Board of Uber and stood 14% of stakes. Softbank plays a consolidating role that to help Uber in maximizing their profit. In order to maximize their profit, Softbank held Uber to re-think the operations in Southeast Asia, thus, eventually, Uber agreed to sell its operations and took up to 27.5% of …