Landing Page vs Home Page
Landing Page vs Home Page
Many of you
probably are thinking of what is a “Landing Page” and what makes it so different
than “Home Page” …
Let me tell
you what it is.
If you just
started a business and you’re thinking of making a website that is probably the
best way to go. This homepage that you make will be where your customer go to
view all of your services and also your products.
Landing
page on the other hand is a bit different.
Why?
Because
landing page should a destination that you create for your visitors to come and
see which will ended up buying your products.
Let me
share with you some examples.
AdsHelper’s
Website:
AdsHelper’s
Landing Page:
When we
talk about a good homepage, we will know that it include the following details
such as:
· Its own domain (like www.adshelper.com)
· Give the overview of what your
business is all about
· Tell those that view your page that
there are other ways to connect such as your social media.
· Connects your important pages to
your website
Different
than what landing page can do because landing page only do the following:
· The most important duty for a
landing page is to prompt user to take action (such as register now, sign up
now, or even buy now)
· Unlike the homepage it create a
needs to stay focus on only one topic or maybe what the business is trying to
see throughout the page (such as product/workshop/offer)
· Landing page doesn’t have to be
permanent. Instead it can be done through a duration of time or even the
duration the campaign is taking place. Different than the website because it is
permanent.
Remember, Landing Page and Homepage are not the
same.
Homepage is
the home for your business. Like I said earlier it is the place where visitors
come, view and go.
Different
than the landing page like stated above, it is driven with a purpose. Squeezing
out every sign-up, opt-in and sales if possible.
So, how do you tell the difference homepage and
landing page?
Easy …
When we
view a homepage, you will see that it is design for many purposes and use. This
is because homepage requires you to do your own exploration, click on links and
navigate to certain points in the page.
Homepage is
not for conversion.
Example:
As for
Landing page, it is very precise. It contains only one call to action. This
will limit you to minimal viewing of the audiences which will led the page to
just focus on once specific campaign.
Example:
Now, the biggest question would be “How to make
a good Landing Page?”
Let me
share with you some tips that can help you to make one awesome landing page.
(1) Video is the New Trend
New way of making your page more interesting is the usage of video to
grab the attention of the viewers. This can be a new way to entertain your
visitors at the same time, share the content with them.
(2) Killer Amazing Headline
Usually what catches the attention of the audience is the killer
headline. Strongly recommend to use the R.O.T method (Result, Outcome,
Timeline). Example: Lose 10kg with walking
in 5 days. Seems like a good start to go about.
(3) Offer of a Lifetime
Believe it or not, visitors always look for that INCREDIBLE EPIC SUPER
COOL offer you have to give. Tell them all about the offer and why it ROCKS,
then you’re good to go.
(4) The Content
Provide them with SUPER DUPER EPIC AWESOME CONTENT. Visitors visit your
landing page because they are interested with the information, but remember to
only provide them with the right info that will interest your audience and
nothing more.
(5) Simple is Better
Make sure it is SHORT, SWEET and SIMPLE. Sometimes less is better. Only
provide them with the right and necessary information. Don’t overwhelm them.
(6) Easy as 1-2-3
The goal of every landing page is to make it possible for visitors to
convert. Direct them from point A and B the right action call. If it is a form
submission, make sure it can be seen clearly. If it is something to buy, make a
button that scream click me!
(7) It is Always About Them
At the end of the day, visitors visit your landing page because it
clicks to their needs. So, when you make a landing page, show that you care
about them but asking what you can do to help or how you can help them shape a
better future. (it doesn’t matter which field it is, just write it is all about
them.
So, at the end of the day…
If you’re
paying money to send your audience to your homepage – you’re wasting your
money.
Create your
landing page and make sure you send them there. Not your home page.
Direct them
straight to the point. READY, SET, GO!
If you
don’t have a landing page yet, ask these questions.
· What is the focus of the landing
page?
· Why exact action that you want your
audience to take from this page?
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